Let's learn about some of the standard archetypes. Pay attention to how you've seen these elements expressed in your own experiences with media.
But do archetypes really matter to real life? Aren't they just for stories?
Yes, they do matter. You are being targeted by your archetype even if you don't know what it is.
Public relations firms and marketing agencies are using this as a way to reach a broader audience even now.
There are life coaches and advisors who base their advice on Carl Jung’s work.